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Explorative study of proactive and responsive export market orientation: An in-depth interview

This paper explores the existence of proactive and responsive export market orientation in the fieldwork through a series of semi-structured interview conducted among five Malaysian exporting managers involving 15 export ventures. While this is done to obtain a ground case to rationalize further inv...

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Main Authors: Abd Razak, Ili Salsabila, Abdul Talib, Asmat Nizam
Format: Conference or Workshop Item
Language:English
Published: 2009
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/3665/1/As.pdf
http://repo.uum.edu.my/3665/
http://www.duplication.net.au/ANZMAC09/ANZMAC%202009%20Handbook%20CD.pdf
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spelling my.uum.repo.36652020-11-04T02:40:42Z http://repo.uum.edu.my/3665/ Explorative study of proactive and responsive export market orientation: An in-depth interview Abd Razak, Ili Salsabila Abdul Talib, Asmat Nizam HD28 Management. Industrial Management This paper explores the existence of proactive and responsive export market orientation in the fieldwork through a series of semi-structured interview conducted among five Malaysian exporting managers involving 15 export ventures. While this is done to obtain a ground case to rationalize further investigation over the dual dimensions in the export market orientation, findings have also contributed to not only enough support for a proper research on the issue to be conducted, but also pave the way to many possible researches of the field. The newly explored area therefore is believed will in many ways advance new perspective on the development of market orientation theory and practice. 2009 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/3665/1/As.pdf Abd Razak, Ili Salsabila and Abdul Talib, Asmat Nizam (2009) Explorative study of proactive and responsive export market orientation: An in-depth interview. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009, 30 November - 2 December 2009 , Crown Promenade, Melbourne, Australia . http://www.duplication.net.au/ANZMAC09/ANZMAC%202009%20Handbook%20CD.pdf
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Abd Razak, Ili Salsabila
Abdul Talib, Asmat Nizam
Explorative study of proactive and responsive export market orientation: An in-depth interview
description This paper explores the existence of proactive and responsive export market orientation in the fieldwork through a series of semi-structured interview conducted among five Malaysian exporting managers involving 15 export ventures. While this is done to obtain a ground case to rationalize further investigation over the dual dimensions in the export market orientation, findings have also contributed to not only enough support for a proper research on the issue to be conducted, but also pave the way to many possible researches of the field. The newly explored area therefore is believed will in many ways advance new perspective on the development of market orientation theory and practice.
format Conference or Workshop Item
author Abd Razak, Ili Salsabila
Abdul Talib, Asmat Nizam
author_facet Abd Razak, Ili Salsabila
Abdul Talib, Asmat Nizam
author_sort Abd Razak, Ili Salsabila
title Explorative study of proactive and responsive export market orientation: An in-depth interview
title_short Explorative study of proactive and responsive export market orientation: An in-depth interview
title_full Explorative study of proactive and responsive export market orientation: An in-depth interview
title_fullStr Explorative study of proactive and responsive export market orientation: An in-depth interview
title_full_unstemmed Explorative study of proactive and responsive export market orientation: An in-depth interview
title_sort explorative study of proactive and responsive export market orientation: an in-depth interview
publishDate 2009
url http://repo.uum.edu.my/3665/1/As.pdf
http://repo.uum.edu.my/3665/
http://www.duplication.net.au/ANZMAC09/ANZMAC%202009%20Handbook%20CD.pdf
_version_ 1684655779283468288
score 13.211869

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