Explorative study of proactive and responsive export market orientation: An in-depth interview
This paper explores the existence of proactive and responsive export market orientation in the fieldwork through a series of semi-structured interview conducted among five Malaysian exporting managers involving 15 export ventures. While this is done to obtain a ground case to rationalize further inv...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/3665/1/As.pdf http://repo.uum.edu.my/3665/ http://www.duplication.net.au/ANZMAC09/ANZMAC%202009%20Handbook%20CD.pdf |
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| Summary: | This paper explores the existence of proactive and responsive export market orientation in the fieldwork through a series of semi-structured interview conducted among five Malaysian exporting managers involving 15 export ventures. While this is done to obtain a ground case to rationalize further investigation over the dual dimensions in the export market orientation, findings have also contributed to not only enough support for a proper
research on the issue to be conducted, but also pave the way to many possible researches of the field. The newly explored area therefore is believed will in many ways advance new perspective on the development of market orientation theory and practice. |
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