Restarting Mice Events after Covid-19: a Look At Readiness, Challenges and Strategies to Restart

The novel coronavirus disease (COVID-19) outbreak from March 2020 until 2021 brought great losses to all business sectors including the MICE industry. Therefore, it is imperative to conduct a stringent analysis on the need to restart MICE events, as it is part of the adaptability, recovery, and resi...

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Bibliographic Details
Main Authors: Mohd Nor, Nor Ashikin, Ramely, Asmahany, Kamarudin, Lina Munirah, Ab Talib, Mohd Fadzilillah
Format: Article
Language:English
Published: UUM PRESS 2024
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/32092/1/JETH%2004%202024%2081-93.pdf
https://repo.uum.edu.my/id/eprint/32092/
https://e-journal.uum.edu.my/index.php/jeth/
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