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Restarting Mice Events after Covid-19: a Look At Readiness, Challenges and Strategies to Restart

The novel coronavirus disease (COVID-19) outbreak from March 2020 until 2021 brought great losses to all business sectors including the MICE industry. Therefore, it is imperative to conduct a stringent analysis on the need to restart MICE events, as it is part of the adaptability, recovery, and resi...

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Main Authors: Mohd Nor, Nor Ashikin, Ramely, Asmahany, Kamarudin, Lina Munirah, Ab Talib, Mohd Fadzilillah
Format: Article
Language:English
Published: UUM PRESS 2024
Subjects:
HV Social pathology. Social and public welfare
Online Access:https://repo.uum.edu.my/id/eprint/32092/1/JETH%2004%202024%2081-93.pdf
https://repo.uum.edu.my/id/eprint/32092/
https://e-journal.uum.edu.my/index.php/jeth/
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spelling my.uum.repo.320922025-02-20T14:22:33Z https://repo.uum.edu.my/id/eprint/32092/ Restarting Mice Events after Covid-19: a Look At Readiness, Challenges and Strategies to Restart Mohd Nor, Nor Ashikin Ramely, Asmahany Kamarudin, Lina Munirah Ab Talib, Mohd Fadzilillah HV Social pathology. Social and public welfare The novel coronavirus disease (COVID-19) outbreak from March 2020 until 2021 brought great losses to all business sectors including the MICE industry. Therefore, it is imperative to conduct a stringent analysis on the need to restart MICE events, as it is part of the adaptability, recovery, and resilience of the events industry. For this reason, the content of webinars streamed live on open-access platforms such as YouTube as well as event companies’ websites or their Facebook pages between Jan 2021 and October 2021 were reviewed and analysed. The speakers and panellists of the selected webinars are experts in event management. The majority of them are established industry practitioners and key people in their respective organisations. As the main decision-makers of their companies, their thoughts and perceptions are valid and relevant as they can determine their companies’ policy. By exploring their individual experiences and roles in handling COVID-19, a holistic understanding of crisis management can be obtained. The results of the content analysis suggest three main themes to be considered before restarting MICE events such as readiness, challenges and strategies to restart the MICE business. This knowledge would greatly assist the companies in restarting their business operation during a crisis UUM PRESS 2024-07 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/32092/1/JETH%2004%202024%2081-93.pdf Mohd Nor, Nor Ashikin and Ramely, Asmahany and Kamarudin, Lina Munirah and Ab Talib, Mohd Fadzilillah (2024) Restarting Mice Events after Covid-19: a Look At Readiness, Challenges and Strategies to Restart. Journal of Event, Tourism and Hospitality Studies (JETH), 4. pp. 81-93. ISSN eISSN 2805-4423 https://e-journal.uum.edu.my/index.php/jeth/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HV Social pathology. Social and public welfare
spellingShingle HV Social pathology. Social and public welfare
Mohd Nor, Nor Ashikin
Ramely, Asmahany
Kamarudin, Lina Munirah
Ab Talib, Mohd Fadzilillah
Restarting Mice Events after Covid-19: a Look At Readiness, Challenges and Strategies to Restart
description The novel coronavirus disease (COVID-19) outbreak from March 2020 until 2021 brought great losses to all business sectors including the MICE industry. Therefore, it is imperative to conduct a stringent analysis on the need to restart MICE events, as it is part of the adaptability, recovery, and resilience of the events industry. For this reason, the content of webinars streamed live on open-access platforms such as YouTube as well as event companies’ websites or their Facebook pages between Jan 2021 and October 2021 were reviewed and analysed. The speakers and panellists of the selected webinars are experts in event management. The majority of them are established industry practitioners and key people in their respective organisations. As the main decision-makers of their companies, their thoughts and perceptions are valid and relevant as they can determine their companies’ policy. By exploring their individual experiences and roles in handling COVID-19, a holistic understanding of crisis management can be obtained. The results of the content analysis suggest three main themes to be considered before restarting MICE events such as readiness, challenges and strategies to restart the MICE business. This knowledge would greatly assist the companies in restarting their business operation during a crisis
format Article
author Mohd Nor, Nor Ashikin
Ramely, Asmahany
Kamarudin, Lina Munirah
Ab Talib, Mohd Fadzilillah
author_facet Mohd Nor, Nor Ashikin
Ramely, Asmahany
Kamarudin, Lina Munirah
Ab Talib, Mohd Fadzilillah
author_sort Mohd Nor, Nor Ashikin
title Restarting Mice Events after Covid-19: a Look At Readiness, Challenges and Strategies to Restart
title_short Restarting Mice Events after Covid-19: a Look At Readiness, Challenges and Strategies to Restart
title_full Restarting Mice Events after Covid-19: a Look At Readiness, Challenges and Strategies to Restart
title_fullStr Restarting Mice Events after Covid-19: a Look At Readiness, Challenges and Strategies to Restart
title_full_unstemmed Restarting Mice Events after Covid-19: a Look At Readiness, Challenges and Strategies to Restart
title_sort restarting mice events after covid-19: a look at readiness, challenges and strategies to restart
publisher UUM PRESS
publishDate 2024
url https://repo.uum.edu.my/id/eprint/32092/1/JETH%2004%202024%2081-93.pdf
https://repo.uum.edu.my/id/eprint/32092/
https://e-journal.uum.edu.my/index.php/jeth/
_version_ 1825164514045198336
score 13.239859

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