Cover Image

Islamic Retail Banking - An Integrated Customer Centric Framework to Study Intentions to Use Islamic Banking Products in Malaysia (S/O: 12921)

This study had attempted to develop an integrated customer centric research framework to study usage of IB products. Data collected from the Islamic banking customers were analyzed using Smart PLS 3. Findings showed that awareness, risk taking behavior, word of mouth and perceived value have signifi...

Full description

Saved in:
Bibliographic Details
Main Authors: Abdul Rahman, Maria, Ramli, Mona Fairuz, Chauhan, Ajay
Format: Monograph
Language:English
Published: UUM
Subjects:
HG Finance
Online Access:https://repo.uum.edu.my/id/eprint/31758/1/12921.pdf
https://repo.uum.edu.my/id/eprint/31758/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.31758
record_format eprints
spelling my.uum.repo.317582024-12-12T09:53:40Z https://repo.uum.edu.my/id/eprint/31758/ Islamic Retail Banking - An Integrated Customer Centric Framework to Study Intentions to Use Islamic Banking Products in Malaysia (S/O: 12921) Abdul Rahman, Maria Ramli, Mona Fairuz Chauhan, Ajay HG Finance This study had attempted to develop an integrated customer centric research framework to study usage of IB products. Data collected from the Islamic banking customers were analyzed using Smart PLS 3. Findings showed that awareness, risk taking behavior, word of mouth and perceived value have significant influence on the customer usage intentions toward Islamic banking products. In addition age moderates the relationship between satisfaction and usage intentions, and marital status moderates the relationship between word of mouth and usage intention. The results of this study could suggest fundamental shift from institution centric or policy centric view of Islamic banking to customer centric view UUM Monograph NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/31758/1/12921.pdf Abdul Rahman, Maria and Ramli, Mona Fairuz and Chauhan, Ajay Islamic Retail Banking - An Integrated Customer Centric Framework to Study Intentions to Use Islamic Banking Products in Malaysia (S/O: 12921). Project Report. UUM. (Submitted)
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HG Finance
spellingShingle HG Finance
Abdul Rahman, Maria
Ramli, Mona Fairuz
Chauhan, Ajay
Islamic Retail Banking - An Integrated Customer Centric Framework to Study Intentions to Use Islamic Banking Products in Malaysia (S/O: 12921)
description This study had attempted to develop an integrated customer centric research framework to study usage of IB products. Data collected from the Islamic banking customers were analyzed using Smart PLS 3. Findings showed that awareness, risk taking behavior, word of mouth and perceived value have significant influence on the customer usage intentions toward Islamic banking products. In addition age moderates the relationship between satisfaction and usage intentions, and marital status moderates the relationship between word of mouth and usage intention. The results of this study could suggest fundamental shift from institution centric or policy centric view of Islamic banking to customer centric view
format Monograph
author Abdul Rahman, Maria
Ramli, Mona Fairuz
Chauhan, Ajay
author_facet Abdul Rahman, Maria
Ramli, Mona Fairuz
Chauhan, Ajay
author_sort Abdul Rahman, Maria
title Islamic Retail Banking - An Integrated Customer Centric Framework to Study Intentions to Use Islamic Banking Products in Malaysia (S/O: 12921)
title_short Islamic Retail Banking - An Integrated Customer Centric Framework to Study Intentions to Use Islamic Banking Products in Malaysia (S/O: 12921)
title_full Islamic Retail Banking - An Integrated Customer Centric Framework to Study Intentions to Use Islamic Banking Products in Malaysia (S/O: 12921)
title_fullStr Islamic Retail Banking - An Integrated Customer Centric Framework to Study Intentions to Use Islamic Banking Products in Malaysia (S/O: 12921)
title_full_unstemmed Islamic Retail Banking - An Integrated Customer Centric Framework to Study Intentions to Use Islamic Banking Products in Malaysia (S/O: 12921)
title_sort islamic retail banking - an integrated customer centric framework to study intentions to use islamic banking products in malaysia (s/o: 12921)
publisher UUM
url https://repo.uum.edu.my/id/eprint/31758/1/12921.pdf
https://repo.uum.edu.my/id/eprint/31758/
_version_ 1818837614554251264
score 13.223943

Similar Items