Islamic Retail Banking - An Integrated Customer Centric Framework to Study Intentions to Use Islamic Banking Products in Malaysia (S/O: 12921)
This study had attempted to develop an integrated customer centric research framework to study usage of IB products. Data collected from the Islamic banking customers were analyzed using Smart PLS 3. Findings showed that awareness, risk taking behavior, word of mouth and perceived value have signifi...
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| Main Authors: | , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
UUM
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31758/1/12921.pdf https://repo.uum.edu.my/id/eprint/31758/ |
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| Summary: | This study had attempted to develop an integrated customer centric research framework to study usage of IB products. Data collected from the Islamic banking customers were analyzed using Smart PLS 3. Findings showed that awareness, risk taking behavior, word of mouth and perceived value have significant influence on the customer usage intentions toward Islamic banking products. In addition age moderates the relationship between satisfaction and usage intentions, and marital status moderates the relationship between word of mouth and usage intention. The results of this study could suggest fundamental shift from institution centric or policy centric view of Islamic banking to customer centric view |
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