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Pecha Kucha: The Use of Visual Storytelling to Improve Students Presentation Skills in Marketing Course (S/O: 14765)

This study examines the effects of the Pecha Kucha method as opposed to traditional modes of presentation on marketing students’ competency in giving a presentation. Data for the study is collected from students’ self-evaluation and lecturers’ evaluation of the presentations. Results from students’...

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Main Authors: Abdul Hamid, Mohd Noor, Abdul Razak, Azrina, Khairudin, Norhaiza
Format: Monograph
Language:English
Published: UUM 2021
Subjects:
LB Theory and practice of education
Online Access:https://repo.uum.edu.my/id/eprint/31713/1/14765.pdf
https://repo.uum.edu.my/id/eprint/31713/
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spelling my.uum.repo.317132024-12-10T13:31:22Z https://repo.uum.edu.my/id/eprint/31713/ Pecha Kucha: The Use of Visual Storytelling to Improve Students Presentation Skills in Marketing Course (S/O: 14765) Abdul Hamid, Mohd Noor Abdul Razak, Azrina Khairudin, Norhaiza LB Theory and practice of education This study examines the effects of the Pecha Kucha method as opposed to traditional modes of presentation on marketing students’ competency in giving a presentation. Data for the study is collected from students’ self-evaluation and lecturers’ evaluation of the presentations. Results from students’ self-evaluation showed that modes of presentation did not contribute significantly on students’ overall performance. However, those who adopted Pecha Kucha did show significant improvements in their ability to use physical behaviour or gestures. On the contrary, results from the lecturers’ evaluation showed that Pecha Kucha method did have significant effects in improving students’ overall performance as well as in each components evaluated. For these reasons, lecturers considered Pecha Kucha as a better mode of presentation compared to the traditional methods like Powerpoint. Implications of the study on teaching and learning were discussed UUM 2021 Monograph NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/31713/1/14765.pdf Abdul Hamid, Mohd Noor and Abdul Razak, Azrina and Khairudin, Norhaiza (2021) Pecha Kucha: The Use of Visual Storytelling to Improve Students Presentation Skills in Marketing Course (S/O: 14765). Technical Report. UUM. (Submitted)
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic LB Theory and practice of education
spellingShingle LB Theory and practice of education
Abdul Hamid, Mohd Noor
Abdul Razak, Azrina
Khairudin, Norhaiza
Pecha Kucha: The Use of Visual Storytelling to Improve Students Presentation Skills in Marketing Course (S/O: 14765)
description This study examines the effects of the Pecha Kucha method as opposed to traditional modes of presentation on marketing students’ competency in giving a presentation. Data for the study is collected from students’ self-evaluation and lecturers’ evaluation of the presentations. Results from students’ self-evaluation showed that modes of presentation did not contribute significantly on students’ overall performance. However, those who adopted Pecha Kucha did show significant improvements in their ability to use physical behaviour or gestures. On the contrary, results from the lecturers’ evaluation showed that Pecha Kucha method did have significant effects in improving students’ overall performance as well as in each components evaluated. For these reasons, lecturers considered Pecha Kucha as a better mode of presentation compared to the traditional methods like Powerpoint. Implications of the study on teaching and learning were discussed
format Monograph
author Abdul Hamid, Mohd Noor
Abdul Razak, Azrina
Khairudin, Norhaiza
author_facet Abdul Hamid, Mohd Noor
Abdul Razak, Azrina
Khairudin, Norhaiza
author_sort Abdul Hamid, Mohd Noor
title Pecha Kucha: The Use of Visual Storytelling to Improve Students Presentation Skills in Marketing Course (S/O: 14765)
title_short Pecha Kucha: The Use of Visual Storytelling to Improve Students Presentation Skills in Marketing Course (S/O: 14765)
title_full Pecha Kucha: The Use of Visual Storytelling to Improve Students Presentation Skills in Marketing Course (S/O: 14765)
title_fullStr Pecha Kucha: The Use of Visual Storytelling to Improve Students Presentation Skills in Marketing Course (S/O: 14765)
title_full_unstemmed Pecha Kucha: The Use of Visual Storytelling to Improve Students Presentation Skills in Marketing Course (S/O: 14765)
title_sort pecha kucha: the use of visual storytelling to improve students presentation skills in marketing course (s/o: 14765)
publisher UUM
publishDate 2021
url https://repo.uum.edu.my/id/eprint/31713/1/14765.pdf
https://repo.uum.edu.my/id/eprint/31713/
_version_ 1818837612700368896
score 13.223943

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