Pecha Kucha: The Use of Visual Storytelling to Improve Students Presentation Skills in Marketing Course (S/O: 14765)
This study examines the effects of the Pecha Kucha method as opposed to traditional modes of presentation on marketing students’ competency in giving a presentation. Data for the study is collected from students’ self-evaluation and lecturers’ evaluation of the presentations. Results from students’...
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| Main Authors: | , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
UUM
2021
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31713/1/14765.pdf https://repo.uum.edu.my/id/eprint/31713/ |
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