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Revisiting SMEs’ Business Strategy: Shifting Outsourcing to Crowdsourcing Practices to Enhance SMEs’ Performance

The emergence of digital technology platforms such as crowdsourcing platform allows SMEs to establish an unmediated connection between suppliers and the customers; hence, enabling a close engagement with other stakeholders. Crowdsourcing practice offers the SMEs an unprecedented opportunity to enhan...

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Main Authors: Mansor, Mohd Fitri, Abu, Noor Hidayah, Abdul Halim, Hasliza, Ahmad, Noor Hazlina
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysia
Subjects:
HD28 Management. Industrial Management
Online Access:https://repo.uum.edu.my/id/eprint/31709/1/JP%2066%2007%2081-93%202022.pdf
https://repo.uum.edu.my/id/eprint/31709/
https://www.ukm.my/jurnalpengurusan/article/revisiting-smes-business-strategy-shifting-outsourcing-to-crowdsourcing-practices-to-enhance-smes-performance/
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id my.uum.repo.31709
record_format eprints
spelling my.uum.repo.317092024-12-22T09:09:55Z https://repo.uum.edu.my/id/eprint/31709/ Revisiting SMEs’ Business Strategy: Shifting Outsourcing to Crowdsourcing Practices to Enhance SMEs’ Performance Mansor, Mohd Fitri Abu, Noor Hidayah Abdul Halim, Hasliza Ahmad, Noor Hazlina HD28 Management. Industrial Management The emergence of digital technology platforms such as crowdsourcing platform allows SMEs to establish an unmediated connection between suppliers and the customers; hence, enabling a close engagement with other stakeholders. Crowdsourcing practice offers the SMEs an unprecedented opportunity to enhance their business performance via the utilization of a large pool of crowds’ wisdom. Based on the above business strategy, it is very crucial to revisit SMEs’ business strategy; i.e., by shifting traditional method of conducting business (outsourcing) to new business phenomenon i.e. crowdsourcing practices. Specifically, this paper attempts to explore the roles of crowdsourcing practices, innovative owner-managers, and the relationship quality in enhancing SMEs’ business performance. The analysis technique used in this study using PLS-SEM. The study’s findings revealed that innovative owner-manager and relationship quality of commitment can be explained further via leveraging on crowdsourcing practices to improve business performance. This study may enrich the crowdsourcing knowledge among SMEs to revisit their existing business strategies; and to implement and better manage crowdsourcing practices in their organizations, particularly in sustaining their businesses post COVID-19 Universiti Kebangsaan Malaysia Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/31709/1/JP%2066%2007%2081-93%202022.pdf Mansor, Mohd Fitri and Abu, Noor Hidayah and Abdul Halim, Hasliza and Ahmad, Noor Hazlina Revisiting SMEs’ Business Strategy: Shifting Outsourcing to Crowdsourcing Practices to Enhance SMEs’ Performance. Jurnal Pengurusan, 66 (07). pp. 81-93. ISSN 0127-2713 https://www.ukm.my/jurnalpengurusan/article/revisiting-smes-business-strategy-shifting-outsourcing-to-crowdsourcing-practices-to-enhance-smes-performance/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mansor, Mohd Fitri
Abu, Noor Hidayah
Abdul Halim, Hasliza
Ahmad, Noor Hazlina
Revisiting SMEs’ Business Strategy: Shifting Outsourcing to Crowdsourcing Practices to Enhance SMEs’ Performance
description The emergence of digital technology platforms such as crowdsourcing platform allows SMEs to establish an unmediated connection between suppliers and the customers; hence, enabling a close engagement with other stakeholders. Crowdsourcing practice offers the SMEs an unprecedented opportunity to enhance their business performance via the utilization of a large pool of crowds’ wisdom. Based on the above business strategy, it is very crucial to revisit SMEs’ business strategy; i.e., by shifting traditional method of conducting business (outsourcing) to new business phenomenon i.e. crowdsourcing practices. Specifically, this paper attempts to explore the roles of crowdsourcing practices, innovative owner-managers, and the relationship quality in enhancing SMEs’ business performance. The analysis technique used in this study using PLS-SEM. The study’s findings revealed that innovative owner-manager and relationship quality of commitment can be explained further via leveraging on crowdsourcing practices to improve business performance. This study may enrich the crowdsourcing knowledge among SMEs to revisit their existing business strategies; and to implement and better manage crowdsourcing practices in their organizations, particularly in sustaining their businesses post COVID-19
format Article
author Mansor, Mohd Fitri
Abu, Noor Hidayah
Abdul Halim, Hasliza
Ahmad, Noor Hazlina
author_facet Mansor, Mohd Fitri
Abu, Noor Hidayah
Abdul Halim, Hasliza
Ahmad, Noor Hazlina
author_sort Mansor, Mohd Fitri
title Revisiting SMEs’ Business Strategy: Shifting Outsourcing to Crowdsourcing Practices to Enhance SMEs’ Performance
title_short Revisiting SMEs’ Business Strategy: Shifting Outsourcing to Crowdsourcing Practices to Enhance SMEs’ Performance
title_full Revisiting SMEs’ Business Strategy: Shifting Outsourcing to Crowdsourcing Practices to Enhance SMEs’ Performance
title_fullStr Revisiting SMEs’ Business Strategy: Shifting Outsourcing to Crowdsourcing Practices to Enhance SMEs’ Performance
title_full_unstemmed Revisiting SMEs’ Business Strategy: Shifting Outsourcing to Crowdsourcing Practices to Enhance SMEs’ Performance
title_sort revisiting smes’ business strategy: shifting outsourcing to crowdsourcing practices to enhance smes’ performance
publisher Universiti Kebangsaan Malaysia
url https://repo.uum.edu.my/id/eprint/31709/1/JP%2066%2007%2081-93%202022.pdf
https://repo.uum.edu.my/id/eprint/31709/
https://www.ukm.my/jurnalpengurusan/article/revisiting-smes-business-strategy-shifting-outsourcing-to-crowdsourcing-practices-to-enhance-smes-performance/
_version_ 1819913338569621504
score 13.223943

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