Revisiting SMEs’ business strategy : shifting outsourcing to crowdsourcing practices to enhance SMEs’ performance
The emergence of digital technology platforms such as crowdsourcing platform allows SMEs to establish an unmediated connection between suppliers and the customers; hence, enabling a close engagement with other stakeholders. Crowdsourcing practice offers the SMEs an unprecedented opportunity to enhan...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/21080/1/55345-200264-2-PB.pdf http://journalarticle.ukm.my/21080/ https://ejournal.ukm.my/pengurusan/issue/view/1569 |
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