Incremental or Radical Product Innovation: Overview of Food and Beverage Sector SMEs in Malaysia
The objective of this paper is to present a profile of product innovation in the food and beverage SMEs in Malaysia. Besides that this paper aim to explore specific product innovation activities employed in the SMEs. A survey questionnaire was developed and sent to 687 Malaysian food and beverage ma...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Scientific Publishers
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31677/1/ASL%2023%2004%202808-2811%202017.pdf https://repo.uum.edu.my/id/eprint/31677/ https://www.ingentaconnect.com/contentone/asp/asl/2017/00000023/00000004/art00040 |
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| Summary: | The objective of this paper is to present a profile of product innovation in the food and beverage SMEs in Malaysia. Besides that this paper aim to explore specific product innovation activities employed in the SMEs. A survey questionnaire was developed and sent to 687 Malaysian food and beverage manufacturing SMEs. Further, only 171 respondents that having better performance in new product development will be selected and analyzed using SPSS. This is to ensure the main objective of this study (to present a profile, activities and types of product innovation among food and beverage sector SMEs in Malaysia) can achieve. Most of the respondents that active in product innovation activities is medium size organization and the organization has been established more than ten years. Although they realized the importance of producing new product continually, but they still show a slightly lower level investment in R&D. Food and beverage sector SMEs in Malaysia are more focused on incremental product innovation as opposed to radical product innovation. Although the food and beverage sector play an important role within Malaysia economy, product innovation in food and beverage sector SMEs has received little previous attention especially on study that concentrate on food and beverage sector SMEs in Malaysia. This paper contribute by present organization profile, product development activities and types of product innovation employee in food and beverage sector SMEs in Malaysia. The findings can be used in the development of public policy aimed at supporting and encouraging innovation among the food and beverage sector SMEs in Malaysia |
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