Cover Image

Effect of Malaysian Manufacturing Firm's Flexibility and New Product Performance

Successful product design and development depends massively on both internal and external aspects aroused during the entire new product development stages. Development of new product is a vital determinant in driving business organizations’ success and failure as growth of the company depends heavil...

Full description

Saved in:
Bibliographic Details
Main Authors: Teoh, Bak Aun, Abu, Noor Hidayah
Format: Article
Language:English
Published: Global Business Entrepreneurship 2017
Subjects:
HD28 Management. Industrial Management
Online Access:https://repo.uum.edu.my/id/eprint/31666/1/JHLCB%201%203%2015-25%202017.pdf
https://repo.uum.edu.my/id/eprint/31666/
https://www.researchgate.net/publication/320297776
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.31666
record_format eprints
spelling my.uum.repo.316662024-12-19T09:35:10Z https://repo.uum.edu.my/id/eprint/31666/ Effect of Malaysian Manufacturing Firm's Flexibility and New Product Performance Teoh, Bak Aun Abu, Noor Hidayah HD28 Management. Industrial Management Successful product design and development depends massively on both internal and external aspects aroused during the entire new product development stages. Development of new product is a vital determinant in driving business organizations’ success and failure as growth of the company depends heavily on its capabilities to introduce new product. Therefore, both the factors aroused should be well-managed using scientific and logical approaches. Although both internal and external factors are the risks affecting to new product development project performances, the internal factors can be controllable and the external factors are very difficult to be controlled. In addition, manufacturing flexibility has been receiving attentions over the past decades as firm’s flexibility-related functional capabilities are internal competencies and resources of the firm. In this technology advancement era, most multinational conglomerate has introduced research and development (R&D) in product technology to be integrated in manufacturing system in order to achieve competitive advantage. This paper provides some insight into the definitions of manufacturing flexibility and its importance and impact of integrating flexibility in Malaysia manufacturing industries context that lead to successful new product performance Global Business Entrepreneurship 2017 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/31666/1/JHLCB%201%203%2015-25%202017.pdf Teoh, Bak Aun and Abu, Noor Hidayah (2017) Effect of Malaysian Manufacturing Firm's Flexibility and New Product Performance. Journal of Humanities, Language, Culture and Business, 1 (3). pp. 15-25. ISSN 01268147 https://www.researchgate.net/publication/320297776
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Teoh, Bak Aun
Abu, Noor Hidayah
Effect of Malaysian Manufacturing Firm's Flexibility and New Product Performance
description Successful product design and development depends massively on both internal and external aspects aroused during the entire new product development stages. Development of new product is a vital determinant in driving business organizations’ success and failure as growth of the company depends heavily on its capabilities to introduce new product. Therefore, both the factors aroused should be well-managed using scientific and logical approaches. Although both internal and external factors are the risks affecting to new product development project performances, the internal factors can be controllable and the external factors are very difficult to be controlled. In addition, manufacturing flexibility has been receiving attentions over the past decades as firm’s flexibility-related functional capabilities are internal competencies and resources of the firm. In this technology advancement era, most multinational conglomerate has introduced research and development (R&D) in product technology to be integrated in manufacturing system in order to achieve competitive advantage. This paper provides some insight into the definitions of manufacturing flexibility and its importance and impact of integrating flexibility in Malaysia manufacturing industries context that lead to successful new product performance
format Article
author Teoh, Bak Aun
Abu, Noor Hidayah
author_facet Teoh, Bak Aun
Abu, Noor Hidayah
author_sort Teoh, Bak Aun
title Effect of Malaysian Manufacturing Firm's Flexibility and New Product Performance
title_short Effect of Malaysian Manufacturing Firm's Flexibility and New Product Performance
title_full Effect of Malaysian Manufacturing Firm's Flexibility and New Product Performance
title_fullStr Effect of Malaysian Manufacturing Firm's Flexibility and New Product Performance
title_full_unstemmed Effect of Malaysian Manufacturing Firm's Flexibility and New Product Performance
title_sort effect of malaysian manufacturing firm's flexibility and new product performance
publisher Global Business Entrepreneurship
publishDate 2017
url https://repo.uum.edu.my/id/eprint/31666/1/JHLCB%201%203%2015-25%202017.pdf
https://repo.uum.edu.my/id/eprint/31666/
https://www.researchgate.net/publication/320297776
_version_ 1818837621682470912
score 13.223943

Similar Items