Effect of Malaysian Manufacturing Firm's Flexibility and New Product Performance
Successful product design and development depends massively on both internal and external aspects aroused during the entire new product development stages. Development of new product is a vital determinant in driving business organizations’ success and failure as growth of the company depends heavil...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Business Entrepreneurship
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31666/1/JHLCB%201%203%2015-25%202017.pdf https://repo.uum.edu.my/id/eprint/31666/ https://www.researchgate.net/publication/320297776 |
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| Summary: | Successful product design and development depends massively on both internal and external aspects aroused during the entire new product development stages. Development of new product is a vital determinant in driving business organizations’ success and failure as growth of the company depends heavily on its capabilities to introduce new product. Therefore, both the factors aroused should be well-managed using scientific and logical approaches. Although both internal and external factors are the risks affecting to new product development project performances, the internal factors can be controllable and the external factors are very difficult to be controlled. In addition, manufacturing flexibility has been receiving attentions over the past decades as firm’s flexibility-related functional capabilities are internal competencies and resources of the firm. In this technology advancement era, most multinational conglomerate has introduced research and development (R&D) in product technology to be integrated in manufacturing system in order to achieve competitive advantage. This paper provides some insight into the definitions of manufacturing flexibility and its importance and impact of integrating flexibility in Malaysia manufacturing industries context that lead to successful new product performance |
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