Developing Online Opinion Leaders Model in the Health Promotion Digital Era (S/O: 14598)

In today’s media landscape, health opinion leaders are those who can make strong influence to the public, by posting and reposting health information through online platforms. However, many researchers are still uncertain if the opinion leader concept of health can be applied to the new media enviro...

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Bibliographic Details
Main Authors: Lynn-Sze, Joyce Cheah, Ahmad, Mohd Khairie, Yusof, Norhafezah, Kamaruddin, Azlina
Format: Monograph
Language:English
Published: UUM 2021
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Online Access:https://repo.uum.edu.my/id/eprint/31665/1/14598.pdf
https://repo.uum.edu.my/id/eprint/31665/
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