Conceptualising the role of opinion leaders as moderator to local communities commitment in corporate social responsibility (CSR) communication
Corporations are subjected to high criticism due to the misuse of Corporate Social Responsibility (CSR) communication to shelter their wrongdoing in running business activities. Obtaining trust from the local communities will increase corporations’ chances to earn Social Licence to Operate (SLO). Al...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2022
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| Online Access: | http://journalarticle.ukm.my/21591/1/JkSI_24.pdf http://journalarticle.ukm.my/21591/ https://ejournal.ukm.my/mjc/issue/view/1570 |
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