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A study on store image attributes and loyalty behaviour

This study investigates the relationship between store image and store loyalty behaviour for supermarket stores. The study also determines the major attributes in the store image dimentions. The research survey involved a field study using the questionnaire survey method. A total of 204 customers of...

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Main Author: Perumal, Selvan
Format: Article
Language:English
Published: Universiti Utara Malaysia 2005
Subjects:
HF Commerce
Online Access:http://repo.uum.edu.my/3063/1/mmj9121%5B1%5D.pdf
http://repo.uum.edu.my/3063/
http://mmj.uum.edu.my/
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spelling my.uum.repo.30632011-05-15T01:58:37Z http://repo.uum.edu.my/3063/ A study on store image attributes and loyalty behaviour Perumal, Selvan HF Commerce This study investigates the relationship between store image and store loyalty behaviour for supermarket stores. The study also determines the major attributes in the store image dimentions. The research survey involved a field study using the questionnaire survey method. A total of 204 customers of three supermarkets provided the input for this study. The survey identified five major components of store image attributes, namely,store convenience, conducive atmosphere, value price, employee service and product assortments. The findings of this study revealed a positive relationship between store image attributes and store loyalti behaviour. Analysis of the demographic variables indicated that there is no significant difference among the age groups, genders and income levels for store loyalti behaviour. There are however, some significant differences in store loyalty behaviour among respondents who are married and those with higher education, suggesting that store managers should focus on the needs of these groups. Universiti Utara Malaysia 2005 Article PeerReviewed application/pdf en http://repo.uum.edu.my/3063/1/mmj9121%5B1%5D.pdf Perumal, Selvan (2005) A study on store image attributes and loyalty behaviour. Malaysian Management Journal, 9 (1 & 2). pp. 1-12. ISSN 0128-6226 http://mmj.uum.edu.my/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Perumal, Selvan
A study on store image attributes and loyalty behaviour
description This study investigates the relationship between store image and store loyalty behaviour for supermarket stores. The study also determines the major attributes in the store image dimentions. The research survey involved a field study using the questionnaire survey method. A total of 204 customers of three supermarkets provided the input for this study. The survey identified five major components of store image attributes, namely,store convenience, conducive atmosphere, value price, employee service and product assortments. The findings of this study revealed a positive relationship between store image attributes and store loyalti behaviour. Analysis of the demographic variables indicated that there is no significant difference among the age groups, genders and income levels for store loyalti behaviour. There are however, some significant differences in store loyalty behaviour among respondents who are married and those with higher education, suggesting that store managers should focus on the needs of these groups.
format Article
author Perumal, Selvan
author_facet Perumal, Selvan
author_sort Perumal, Selvan
title A study on store image attributes and loyalty behaviour
title_short A study on store image attributes and loyalty behaviour
title_full A study on store image attributes and loyalty behaviour
title_fullStr A study on store image attributes and loyalty behaviour
title_full_unstemmed A study on store image attributes and loyalty behaviour
title_sort study on store image attributes and loyalty behaviour
publisher Universiti Utara Malaysia
publishDate 2005
url http://repo.uum.edu.my/3063/1/mmj9121%5B1%5D.pdf
http://repo.uum.edu.my/3063/
http://mmj.uum.edu.my/
_version_ 1644278402708930560
score 13.211869

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