A study on store image attributes and loyalty behaviour
This study investigates the relationship between store image and store loyalty behaviour for supermarket stores. The study also determines the major attributes in the store image dimentions. The research survey involved a field study using the questionnaire survey method. A total of 204 customers of...
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2005
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| Online Access: | http://repo.uum.edu.my/3063/1/mmj9121%5B1%5D.pdf http://repo.uum.edu.my/3063/ http://mmj.uum.edu.my/ |
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