Business Distribution Model: Change or Not to Change?

This teaching case revolves around a essential decision challenged by ABC Industry, a notable industry in the frozen food distribution sector. Amidst the ever-evolving market dynamics and shifting consumer preferences, the case provides into the considerations of the company regarding whether to r...

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Bibliographic Details
Main Authors: Kafi, Abdul, Zainuddin, Nizamuddin, Mohd Yusoff, Yuhainis, Deraman, Norita
Format: Conference or Workshop Item
Language:English
Published: 2023
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/30600/1/8th%20ICSC%202023%2063-67.pdf
https://repo.uum.edu.my/id/eprint/30600/
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