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Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration

Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the M&A context. Furthermore, existing research does not clearly demonstrate the role of relationship...

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Main Authors: Jedin, Mohd Haniff, Md Saad, Norsafinas
Format: Article
Language:English
Published: Universiti Utara Malaysia Press 2012
Subjects:
HF Commerce
Online Access:https://repo.uum.edu.my/id/eprint/30523/1/MMJ%2016%2000%202012%201-12.pdf
https://repo.uum.edu.my/id/eprint/30523/
https://e-journal.uum.edu.my/index.php/mmj/article/view/8985
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spelling my.uum.repo.305232024-03-13T09:50:28Z https://repo.uum.edu.my/id/eprint/30523/ Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration Jedin, Mohd Haniff Md Saad, Norsafinas HF Commerce Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the M&A context. Furthermore, existing research does not clearly demonstrate the role of relationship among marketers within the amalgamation process between acquirer and target firm. Hence, this paper addresses a few propositions that relate to strengthening the relationship effectiveness among the marketers in both firms, which at the same time uphold the M&A performance. Collaboration and interaction are proposed as drivers to increase optimistic relationship among the marketers. A quantitative research design is suggested as this method is not popular compared to qualitative methods such as case study, event-study and longitudinal approach in M&A. Drawing from the extant literature, propositions are developed and future directions are presented elaborating success factors to improve M&A integration performance. Universiti Utara Malaysia Press 2012 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30523/1/MMJ%2016%2000%202012%201-12.pdf Jedin, Mohd Haniff and Md Saad, Norsafinas (2012) Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration. Malaysian Management Journal (MMJ), 16. pp. 1-12. ISSN 0128-6226 https://e-journal.uum.edu.my/index.php/mmj/article/view/8985 10.32890/mmj 10.32890/mmj 10.32890/mmj
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Jedin, Mohd Haniff
Md Saad, Norsafinas
Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration
description Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the M&A context. Furthermore, existing research does not clearly demonstrate the role of relationship among marketers within the amalgamation process between acquirer and target firm. Hence, this paper addresses a few propositions that relate to strengthening the relationship effectiveness among the marketers in both firms, which at the same time uphold the M&A performance. Collaboration and interaction are proposed as drivers to increase optimistic relationship among the marketers. A quantitative research design is suggested as this method is not popular compared to qualitative methods such as case study, event-study and longitudinal approach in M&A. Drawing from the extant literature, propositions are developed and future directions are presented elaborating success factors to improve M&A integration performance.
format Article
author Jedin, Mohd Haniff
Md Saad, Norsafinas
author_facet Jedin, Mohd Haniff
Md Saad, Norsafinas
author_sort Jedin, Mohd Haniff
title Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration
title_short Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration
title_full Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration
title_fullStr Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration
title_full_unstemmed Propositions and Future Directions of Marketers' Relationship Effectiveness in Mergers and Acquisitions Integration
title_sort propositions and future directions of marketers' relationship effectiveness in mergers and acquisitions integration
publisher Universiti Utara Malaysia Press
publishDate 2012
url https://repo.uum.edu.my/id/eprint/30523/1/MMJ%2016%2000%202012%201-12.pdf
https://repo.uum.edu.my/id/eprint/30523/
https://e-journal.uum.edu.my/index.php/mmj/article/view/8985
_version_ 1794639843908648960
score 13.211869

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