Comparative Analysis of Smartphone Preference Among Nigerian University Students

The study comparatively analysed university students’ preference for smartphone brands based on demographic profiles such as gender, age, and usage experience. The study also established whether a significant difference exists in students’ preference for three selected brands of smartphones. The stu...

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Bibliographic Details
Main Authors: Adekunle, Simon Ayo, Dimowo, Oiza Lauren
Format: Article
Language:English
Published: Universiti Utara Malaysia Press 2023
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/30146/1/IJMS%2030%2002%202023%20501-522.pdf
https://doi.org/10.32890/ijms2023.30.2.11
https://repo.uum.edu.my/id/eprint/30146/
https://e-journal.uum.edu.my/index.php/ijms/article/view/14932
https://doi.org/10.32890/ijms2023.30.2.11
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