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Comparative Analysis of Smartphone Preference Among Nigerian University Students

The study comparatively analysed university students’ preference for smartphone brands based on demographic profiles such as gender, age, and usage experience. The study also established whether a significant difference exists in students’ preference for three selected brands of smartphones. The stu...

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Main Authors: Adekunle, Simon Ayo, Dimowo, Oiza Lauren
Format: Article
Language:English
Published: Universiti Utara Malaysia Press 2023
Subjects:
T Technology (General)
Online Access:https://repo.uum.edu.my/id/eprint/30146/1/IJMS%2030%2002%202023%20501-522.pdf
https://doi.org/10.32890/ijms2023.30.2.11
https://repo.uum.edu.my/id/eprint/30146/
https://e-journal.uum.edu.my/index.php/ijms/article/view/14932
https://doi.org/10.32890/ijms2023.30.2.11
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spelling my.uum.repo.301462023-12-17T10:58:47Z https://repo.uum.edu.my/id/eprint/30146/ Comparative Analysis of Smartphone Preference Among Nigerian University Students Adekunle, Simon Ayo Dimowo, Oiza Lauren T Technology (General) The study comparatively analysed university students’ preference for smartphone brands based on demographic profiles such as gender, age, and usage experience. The study also established whether a significant difference exists in students’ preference for three selected brands of smartphones. The study employed a cross-sectional research design. The study population comprised undergraduate students in a Federal government-owned university in Edo State, Nigeria. The administration and retrieval of the questionnaire used for the study were done electronically via Google Form which was voluntarily filled and submitted by the students. A total of three hundred and ninety (390) responses were received after two weeks of the exercise. Data collected were descriptively analysed using frequency counts and percentages while inferential statistics such as t-test and analysis of variance (ANOVA) were conducted to establish the influence of the different demographic profiles on the students’ preference for smartphone brands. The study found that students’ gender, age and usage experience did not significantly influence their preference for a smartphone. It was also found that Apple and Samsung brands were preferred to Tecno by most of the students. The study concluded that demographic profiles such as gender, age and user experience should not serve as the basis for smartphone manufacturers to differentiate their products but they should sustain and possibly improve their products’ durability, camera quality, long-lasting battery and impressive aesthetic appearance among others. Universiti Utara Malaysia Press 2023 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30146/1/IJMS%2030%2002%202023%20501-522.pdf Adekunle, Simon Ayo and Dimowo, Oiza Lauren (2023) Comparative Analysis of Smartphone Preference Among Nigerian University Students. International Journal of Management Studies (IJMS), 30 (2). pp. 501-522. ISSN 2232-1608 https://e-journal.uum.edu.my/index.php/ijms/article/view/14932 https://doi.org/10.32890/ijms2023.30.2.11 https://doi.org/10.32890/ijms2023.30.2.11
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Adekunle, Simon Ayo
Dimowo, Oiza Lauren
Comparative Analysis of Smartphone Preference Among Nigerian University Students
description The study comparatively analysed university students’ preference for smartphone brands based on demographic profiles such as gender, age, and usage experience. The study also established whether a significant difference exists in students’ preference for three selected brands of smartphones. The study employed a cross-sectional research design. The study population comprised undergraduate students in a Federal government-owned university in Edo State, Nigeria. The administration and retrieval of the questionnaire used for the study were done electronically via Google Form which was voluntarily filled and submitted by the students. A total of three hundred and ninety (390) responses were received after two weeks of the exercise. Data collected were descriptively analysed using frequency counts and percentages while inferential statistics such as t-test and analysis of variance (ANOVA) were conducted to establish the influence of the different demographic profiles on the students’ preference for smartphone brands. The study found that students’ gender, age and usage experience did not significantly influence their preference for a smartphone. It was also found that Apple and Samsung brands were preferred to Tecno by most of the students. The study concluded that demographic profiles such as gender, age and user experience should not serve as the basis for smartphone manufacturers to differentiate their products but they should sustain and possibly improve their products’ durability, camera quality, long-lasting battery and impressive aesthetic appearance among others.
format Article
author Adekunle, Simon Ayo
Dimowo, Oiza Lauren
author_facet Adekunle, Simon Ayo
Dimowo, Oiza Lauren
author_sort Adekunle, Simon Ayo
title Comparative Analysis of Smartphone Preference Among Nigerian University Students
title_short Comparative Analysis of Smartphone Preference Among Nigerian University Students
title_full Comparative Analysis of Smartphone Preference Among Nigerian University Students
title_fullStr Comparative Analysis of Smartphone Preference Among Nigerian University Students
title_full_unstemmed Comparative Analysis of Smartphone Preference Among Nigerian University Students
title_sort comparative analysis of smartphone preference among nigerian university students
publisher Universiti Utara Malaysia Press
publishDate 2023
url https://repo.uum.edu.my/id/eprint/30146/1/IJMS%2030%2002%202023%20501-522.pdf
https://doi.org/10.32890/ijms2023.30.2.11
https://repo.uum.edu.my/id/eprint/30146/
https://e-journal.uum.edu.my/index.php/ijms/article/view/14932
https://doi.org/10.32890/ijms2023.30.2.11
_version_ 1787138909130457088
score 13.211869

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