The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding
Digital branding practices have greatly contributed to expanding the empire of the local brand market. However, the eagerness of entrepreneurs in digitalising brands without awareness of cybersecurity, transparency of cybersecurity strategies and the absence of a complete digital branding model has...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2022
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29327/1/14438.pdf https://repo.uum.edu.my/id/eprint/29327/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!