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The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding

Digital branding practices have greatly contributed to expanding the empire of the local brand market. However, the eagerness of entrepreneurs in digitalising brands without awareness of cybersecurity, transparency of cybersecurity strategies and the absence of a complete digital branding model has...

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Main Authors: Mijan, Rohana, Abdullah, Noor Aziah, Abdul Hamid, Norsiah
Format: Monograph
Language:English
Published: Universiti Utara Malaysia 2022
Subjects:
T Technology (General)
Online Access:https://repo.uum.edu.my/id/eprint/29327/1/14438.pdf
https://repo.uum.edu.my/id/eprint/29327/
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spelling my.uum.repo.293272023-03-29T09:33:33Z https://repo.uum.edu.my/id/eprint/29327/ The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding Mijan, Rohana Abdullah, Noor Aziah Abdul Hamid, Norsiah T Technology (General) Digital branding practices have greatly contributed to expanding the empire of the local brand market. However, the eagerness of entrepreneurs in digitalising brands without awareness of cybersecurity, transparency of cybersecurity strategies and the absence of a complete digital branding model has allowed hackers to traverse the confidential data of companies and countries that posed a threat to national security. Thus, the development of a comprehensive Grand Strategy Model (GSM) for digital branding is important to ensure that digital branding activities are conducted in a secure environment and improve existing national policies. The main objective of this study is to identify digital branding strategies and cyber security strategies in Malaysia. The trajectories of both strategies will develop a GSM for digital branding. This study uses a qualitative approach by using in-depth interviews with policymakers, academicians, and entrepreneurs. The data were analysed based on thematic analysis using Atlas.ti software. It is found that there are three domain strategies identified in developing a GSM, namely planning, implementation and monitoring in conducting the digital branding strategy. Each of these domain strategies is occupied with subordinate strategies that involve process, people and technology. The compendium of the strategies considers the cybersecurity aspect. This study develops a GSM for digital branding that focuses on the field of digital branding and cyber security in Malaysia. Universiti Utara Malaysia 2022 Monograph NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/29327/1/14438.pdf Mijan, Rohana and Abdullah, Noor Aziah and Abdul Hamid, Norsiah (2022) The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding. Technical Report. Universiti Utara Malaysia, Sintok. (Submitted)
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Mijan, Rohana
Abdullah, Noor Aziah
Abdul Hamid, Norsiah
The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding
description Digital branding practices have greatly contributed to expanding the empire of the local brand market. However, the eagerness of entrepreneurs in digitalising brands without awareness of cybersecurity, transparency of cybersecurity strategies and the absence of a complete digital branding model has allowed hackers to traverse the confidential data of companies and countries that posed a threat to national security. Thus, the development of a comprehensive Grand Strategy Model (GSM) for digital branding is important to ensure that digital branding activities are conducted in a secure environment and improve existing national policies. The main objective of this study is to identify digital branding strategies and cyber security strategies in Malaysia. The trajectories of both strategies will develop a GSM for digital branding. This study uses a qualitative approach by using in-depth interviews with policymakers, academicians, and entrepreneurs. The data were analysed based on thematic analysis using Atlas.ti software. It is found that there are three domain strategies identified in developing a GSM, namely planning, implementation and monitoring in conducting the digital branding strategy. Each of these domain strategies is occupied with subordinate strategies that involve process, people and technology. The compendium of the strategies considers the cybersecurity aspect. This study develops a GSM for digital branding that focuses on the field of digital branding and cyber security in Malaysia.
format Monograph
author Mijan, Rohana
Abdullah, Noor Aziah
Abdul Hamid, Norsiah
author_facet Mijan, Rohana
Abdullah, Noor Aziah
Abdul Hamid, Norsiah
author_sort Mijan, Rohana
title The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding
title_short The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding
title_full The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding
title_fullStr The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding
title_full_unstemmed The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding
title_sort exploration of link between digital branding strategy with malaysia cyber security strategy: a development of grand strategy model for digital branding
publisher Universiti Utara Malaysia
publishDate 2022
url https://repo.uum.edu.my/id/eprint/29327/1/14438.pdf
https://repo.uum.edu.my/id/eprint/29327/
_version_ 1761674204366766080
score 13.211869

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