Customer Satisfaction in The Fast Food Restaurant in Arau, Perlis: A Study on Price, Food Quality and Service Quality
The high demand from customers for quality services and competitive environment in the fast food industry give rise to the need to improve customers’ satisfaction that will increase the restaurant’s revenue. The objective of this study is to investigate the factors effecting customers’ satisfaction...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2021
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29303/1/JETH%2001%202021%20163-183.pdf https://repo.uum.edu.my/id/eprint/29303/ https://doi.org/10.32890/jeth2021.1.8 |
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