UUM Parcel Center Service: an analysis among STML student
Services quality and customer satisfaction are very conceptual that help companies or any business especially parcel services to remain competitive. Services quality (SERVQUAL MODEL) is among the most crucial determination for customer satisfaction in the parcel service industry. It consists of tang...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2020
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/28466/1/STMLGG%2002%2019%202020%2046-47.pdf http://repo.uum.edu.my/28466/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Services quality and customer satisfaction are very conceptual that help companies or any business especially parcel services to remain competitive. Services quality (SERVQUAL MODEL) is among the most crucial determination for customer satisfaction in the parcel service industry. It consists of tangibility, responsiveness, assurance, empathy, and responsiveness. This model greatly affects customer satisfaction. This study discusses the STML student’s satisfaction towards UUM Parcel Center (UPC) services quality. The purpose of this study is finding out the level of student’s knowledge about UPC, level of quality provided by UPC and student satisfaction with services offered by UPC. Through this study, UPC can provide better services to students as their customers. |
|---|