Staff View: Conceptualizing the management of online public relations among public relations practitioners

Conceptualizing the management of online public relations among public relations practitioners

Modern technology has become a very researched area in PR. Nevertheless, the literature examining online PR still in its early levels. Internet has become essential and has initiate to revolutionize the PR industry. Despite the study of technology and its effect on PR, online PR remains a non-standa...

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Main Authors:	Alyaqoub, Rasha Adel, Abdul Rahman, Nik Adzrieman, Mat Saad, Mohd Zuwairi
Format:	Article
Language:	English
Published:	IAER 2019
Subjects:	HD28 Management. Industrial Management
Online Access:	http://repo.uum.edu.my/27120/1/ACDMHR%201%202%202019%2045%2049.pdf http://repo.uum.edu.my/27120/ http://doi.org/10.33166/ACDMHR.2019.02.005
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id	my.uum.repo.27120
record_format	eprints
spelling	my.uum.repo.271202020-06-24T02:46:24Z http://repo.uum.edu.my/27120/ Conceptualizing the management of online public relations among public relations practitioners Alyaqoub, Rasha Adel Abdul Rahman, Nik Adzrieman Mat Saad, Mohd Zuwairi HD28 Management. Industrial Management Modern technology has become a very researched area in PR. Nevertheless, the literature examining online PR still in its early levels. Internet has become essential and has initiate to revolutionize the PR industry. Despite the study of technology and its effect on PR, online PR remains a non-standardized concept used as the varied studies often rely on the specific conceptualization of the practitioners and his experience in this field. This paper intends to show the conceptualization of online public relations among public relation practitioners and illation the factors that led to the understanding or lack of understanding among the practitioners. The paper follows conventional structure to elaborate on the topic for future scholars through proving a critical insight. The paper offers insight o the management of online public relations among the public practitioners with a detailed review of prominent literature to encourage future scholars for empirical attention. IAER 2019 Article PeerReviewed application/pdf en http://repo.uum.edu.my/27120/1/ACDMHR%201%202%202019%2045%2049.pdf Alyaqoub, Rasha Adel and Abdul Rahman, Nik Adzrieman and Mat Saad, Mohd Zuwairi (2019) Conceptualizing the management of online public relations among public relations practitioners. Annals of Contemporary Developments in Management & HR, 1 (2). pp. 45-49. ISSN 2632-7686 http://doi.org/10.33166/ACDMHR.2019.02.005 doi:10.33166/ACDMHR.2019.02.005
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Institutional Repository
url_provider	http://repo.uum.edu.my/
language	English
topic	HD28 Management. Industrial Management
spellingShingle	HD28 Management. Industrial Management Alyaqoub, Rasha Adel Abdul Rahman, Nik Adzrieman Mat Saad, Mohd Zuwairi Conceptualizing the management of online public relations among public relations practitioners
description	Modern technology has become a very researched area in PR. Nevertheless, the literature examining online PR still in its early levels. Internet has become essential and has initiate to revolutionize the PR industry. Despite the study of technology and its effect on PR, online PR remains a non-standardized concept used as the varied studies often rely on the specific conceptualization of the practitioners and his experience in this field. This paper intends to show the conceptualization of online public relations among public relation practitioners and illation the factors that led to the understanding or lack of understanding among the practitioners. The paper follows conventional structure to elaborate on the topic for future scholars through proving a critical insight. The paper offers insight o the management of online public relations among the public practitioners with a detailed review of prominent literature to encourage future scholars for empirical attention.
format	Article
author	Alyaqoub, Rasha Adel Abdul Rahman, Nik Adzrieman Mat Saad, Mohd Zuwairi
author_facet	Alyaqoub, Rasha Adel Abdul Rahman, Nik Adzrieman Mat Saad, Mohd Zuwairi
author_sort	Alyaqoub, Rasha Adel
title	Conceptualizing the management of online public relations among public relations practitioners
title_short	Conceptualizing the management of online public relations among public relations practitioners
title_full	Conceptualizing the management of online public relations among public relations practitioners
title_fullStr	Conceptualizing the management of online public relations among public relations practitioners
title_full_unstemmed	Conceptualizing the management of online public relations among public relations practitioners
title_sort	conceptualizing the management of online public relations among public relations practitioners
publisher	IAER
publishDate	2019
url	http://repo.uum.edu.my/27120/1/ACDMHR%201%202%202019%2045%2049.pdf http://repo.uum.edu.my/27120/ http://doi.org/10.33166/ACDMHR.2019.02.005
_version_	1671342058378362880
score	13.211869

Conceptualizing the management of online public relations among public relations practitioners

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