Conceptualizing the management of online public relations among public relations practitioners

Modern technology has become a very researched area in PR. Nevertheless, the literature examining online PR still in its early levels. Internet has become essential and has initiate to revolutionize the PR industry. Despite the study of technology and its effect on PR, online PR remains a non-standa...

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Bibliographic Details
Main Authors: Alyaqoub, Rasha Adel, Abdul Rahman, Nik Adzrieman, Mat Saad, Mohd Zuwairi
Format: Article
Language:English
Published: IAER 2019
Subjects:
Online Access:http://repo.uum.edu.my/27120/1/ACDMHR%201%202%202019%2045%2049.pdf
http://repo.uum.edu.my/27120/
http://doi.org/10.33166/ACDMHR.2019.02.005
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