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Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs

This research explores the effectiveness ofservice marketing strategies among Malay women entrepreneurs and how this service marketing strategy affects business performance. The study employs a qualitative method by interviewing a women entrepreneur and their strategies to compete in the market. How...

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Main Authors: Md Isa, Filzah, Jaganathan, Mathivannan, Sern, Vincent Yeow Cher, Ahmdon, Muhd Afiq Syazwan, Mohd Nafi, Siti Noratisah
Format: Article
Language:English
Published: ExcelingTech Publishers 2020
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/26902/1/IJSM%209%201%202020%201105%201112.pdf
http://repo.uum.edu.my/26902/
https://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/4432
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spelling my.uum.repo.269022020-03-11T00:51:23Z http://repo.uum.edu.my/26902/ Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs Md Isa, Filzah Jaganathan, Mathivannan Sern, Vincent Yeow Cher Ahmdon, Muhd Afiq Syazwan Mohd Nafi, Siti Noratisah HB Economic Theory This research explores the effectiveness ofservice marketing strategies among Malay women entrepreneurs and how this service marketing strategy affects business performance. The study employs a qualitative method by interviewing a women entrepreneur and their strategies to compete in the market. However, with the right strategy, it is also a time full of opportunities for entrepreneurs. Descriptive statistics and interviews were used to analyse the data. The finding of this research revealed the significant role of information and communication technology (ICT) and social media in their service marketing effectiveness. Online business and social media have brought a significant improvement in the net income of these entrepreneurs, some by manifold. Therefore, women entrepreneurs must adapt to the use of ICT and social media in order to improve the sustainability of their businesses, as well as to attract the younger generation. ExcelingTech Publishers 2020 Article PeerReviewed application/pdf en http://repo.uum.edu.my/26902/1/IJSM%209%201%202020%201105%201112.pdf Md Isa, Filzah and Jaganathan, Mathivannan and Sern, Vincent Yeow Cher and Ahmdon, Muhd Afiq Syazwan and Mohd Nafi, Siti Noratisah (2020) Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs. International Journal of Supply Chain Management (IJSCM), 9 (1). pp. 1105-1112. ISSN 2050-7399 https://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/4432
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Md Isa, Filzah
Jaganathan, Mathivannan
Sern, Vincent Yeow Cher
Ahmdon, Muhd Afiq Syazwan
Mohd Nafi, Siti Noratisah
Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs
description This research explores the effectiveness ofservice marketing strategies among Malay women entrepreneurs and how this service marketing strategy affects business performance. The study employs a qualitative method by interviewing a women entrepreneur and their strategies to compete in the market. However, with the right strategy, it is also a time full of opportunities for entrepreneurs. Descriptive statistics and interviews were used to analyse the data. The finding of this research revealed the significant role of information and communication technology (ICT) and social media in their service marketing effectiveness. Online business and social media have brought a significant improvement in the net income of these entrepreneurs, some by manifold. Therefore, women entrepreneurs must adapt to the use of ICT and social media in order to improve the sustainability of their businesses, as well as to attract the younger generation.
format Article
author Md Isa, Filzah
Jaganathan, Mathivannan
Sern, Vincent Yeow Cher
Ahmdon, Muhd Afiq Syazwan
Mohd Nafi, Siti Noratisah
author_facet Md Isa, Filzah
Jaganathan, Mathivannan
Sern, Vincent Yeow Cher
Ahmdon, Muhd Afiq Syazwan
Mohd Nafi, Siti Noratisah
author_sort Md Isa, Filzah
title Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs
title_short Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs
title_full Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs
title_fullStr Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs
title_full_unstemmed Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs
title_sort does service marketing enhance supplier and customer contact in the gig economy era? case analysis from malaysian smes` women entrepreneurs
publisher ExcelingTech Publishers
publishDate 2020
url http://repo.uum.edu.my/26902/1/IJSM%209%201%202020%201105%201112.pdf
http://repo.uum.edu.my/26902/
https://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/4432
_version_ 1662757792762560512
score 13.211869

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