Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs
This research explores the effectiveness ofservice marketing strategies among Malay women entrepreneurs and how this service marketing strategy affects business performance. The study employs a qualitative method by interviewing a women entrepreneur and their strategies to compete in the market. How...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech Publishers
2020
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26902/1/IJSM%209%201%202020%201105%201112.pdf http://repo.uum.edu.my/26902/ https://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/4432 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|