Creative content of spotify playlist campaign for sony music Malaysia

Creating content to fit each playlist, while at the same time trying to reach the audience in the most optimum way was a struggle worth noted. As each playlist has its own criteria and personality, every video is considerably different and unique from each other. The amount of time and effort t...

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Bibliographic Details
Main Author: Hamzah, Hammuzamer Irwan
Format: Conference or Workshop Item
Published: 2019
Subjects:
Online Access:http://repo.uum.edu.my/26779/
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