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Creative content of spotify playlist campaign for sony music Malaysia

Creating content to fit each playlist, while at the same time trying to reach the audience in the most optimum way was a struggle worth noted. As each playlist has its own criteria and personality, every video is considerably different and unique from each other. The amount of time and effort t...

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Main Author: Hamzah, Hammuzamer Irwan
Format: Conference or Workshop Item
Published: 2019
Subjects:
T Technology (General)
Online Access:http://repo.uum.edu.my/26779/
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spelling my.uum.repo.267792020-03-01T02:00:10Z http://repo.uum.edu.my/26779/ Creative content of spotify playlist campaign for sony music Malaysia Hamzah, Hammuzamer Irwan T Technology (General) Creating content to fit each playlist, while at the same time trying to reach the audience in the most optimum way was a struggle worth noted. As each playlist has its own criteria and personality, every video is considerably different and unique from each other. The amount of time and effort that goes to creating the videos was unexpectedly long especially since there also other works with higher priorities, which needs to be done in between. Creating content is easy enough but creating content that can function to assure maximum audience reach was extremely challenging, especially since each playlist has its own unique target audience that may or may not overlap. Not to mention, various skills and techniques are needed to create assets to ensure that they are not simply stationary videos but are also interactive and interesting enough to catch viewers’ attention and interest. Therefore, through this Spotify Playlist Campaign, this project intends to achieve the optimum audience reach through creative contents distribution to increase the company musical as well as business credibility. 2019-07-23 Conference or Workshop Item PeerReviewed Hamzah, Hammuzamer Irwan (2019) Creative content of spotify playlist campaign for sony music Malaysia. In: Seminar Teknologi Multimedia & Komunikasi 2019, 23-24 Julai 2019, Pusat Pengajian Teknologi Multimedia dan Komunikasi UNIVERSITI UTARA MALAYSIA.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutional Repository
url_provider http://repo.uum.edu.my/
topic T Technology (General)
spellingShingle T Technology (General)
Hamzah, Hammuzamer Irwan
Creative content of spotify playlist campaign for sony music Malaysia
description Creating content to fit each playlist, while at the same time trying to reach the audience in the most optimum way was a struggle worth noted. As each playlist has its own criteria and personality, every video is considerably different and unique from each other. The amount of time and effort that goes to creating the videos was unexpectedly long especially since there also other works with higher priorities, which needs to be done in between. Creating content is easy enough but creating content that can function to assure maximum audience reach was extremely challenging, especially since each playlist has its own unique target audience that may or may not overlap. Not to mention, various skills and techniques are needed to create assets to ensure that they are not simply stationary videos but are also interactive and interesting enough to catch viewers’ attention and interest. Therefore, through this Spotify Playlist Campaign, this project intends to achieve the optimum audience reach through creative contents distribution to increase the company musical as well as business credibility.
format Conference or Workshop Item
author Hamzah, Hammuzamer Irwan
author_facet Hamzah, Hammuzamer Irwan
author_sort Hamzah, Hammuzamer Irwan
title Creative content of spotify playlist campaign for sony music Malaysia
title_short Creative content of spotify playlist campaign for sony music Malaysia
title_full Creative content of spotify playlist campaign for sony music Malaysia
title_fullStr Creative content of spotify playlist campaign for sony music Malaysia
title_full_unstemmed Creative content of spotify playlist campaign for sony music Malaysia
title_sort creative content of spotify playlist campaign for sony music malaysia
publishDate 2019
url http://repo.uum.edu.my/26779/
_version_ 1662757777092640768
score 13.211869

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