The influence of self-regulatory efficacy on consumer purchase behaviour of pirated music CDs in Tanzania
The music industry generally has experienced upsurge in the sales of pirated music CDs especially in Tanzania. While this trend continues, very limited studies have been conducted in developing countries. This study is therefore one of the few attempts to investigate the influence of self-regulatory...
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| Main Authors: | , |
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| Format: | Book Section |
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Springer
2019
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26585/ http://doi.org/10.1007/978-981-10-8730-1_48 |
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