Analyzing the relationship between advertising and sales promotion with brand equity
In today’s competitive business environment, customers are considered to be the source of brand success. Customers have numerous choices to form among alternative products, and they apply a high level of effect in the market with regard to several aspects such as quality, product size, services, and...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/26169/1/AIJSS%2017%202%202017%2088%20101.pdf http://repo.uum.edu.my/26169/ http://doi.org/10.29139/aijss.20170204 |
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