A SWOT analysis on Jasmine Used Book Store in Taiwan
The objective of this study is to perform a SWOT analysis on a used bookstore in Taiwan named Jasmine. Semi-structured interviews, observations and documents review were used for data collection. Jasmine used bookstore aims for better sales and higher profits besides promoting a reading culture amon...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/25871/1/123-138.pdf http://repo.uum.edu.my/25871/ |
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