Understanding the role of in-store logistic operations in retail: findings from Pakistan
In this study, the role of in-store logistic operations is examined on customer satisfaction and loyalty in Pakistan. Disconfirmation expectation theory is adopted because customer satisfaction is the result of their expectation and shopping experience. Data from 201 respondents is collected via int...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Inderscience Publishers
2022
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/43855/ |
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