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Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper

Organizations around the world have extensively focus in creating a favourable corporate logo that will represent their corporate image in the mind of the consumers and maintain competitive advantage. The effect of corporate logo on the corporate image has been given little attention in the marketin...

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Main Authors: Okechukwu, Worlu, Mohd Rashid, Sabrina, Shaari, Nassiriah
Format: Conference or Workshop Item
Language:English
Published: 2018
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/25377/1/SMMTVPS%202018%20295%20304.pdf
http://repo.uum.edu.my/25377/
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spelling my.uum.repo.253772019-01-06T01:10:46Z http://repo.uum.edu.my/25377/ Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper Okechukwu, Worlu Mohd Rashid, Sabrina Shaari, Nassiriah HD28 Management. Industrial Management Organizations around the world have extensively focus in creating a favourable corporate logo that will represent their corporate image in the mind of the consumers and maintain competitive advantage. The effect of corporate logo on the corporate image has been given little attention in the marketing literature and has been barely researched in the emerging market. The objective of this study is to investigate on the effect of corporate logo determinants on the corporate image specifically in the Malaysian mobile service provider based on consumer perception. Quantitative method of electronic questionnaire was used to collect the data from the consumers of two mobile phone service providers in the Northern Region of Peninsular Malaysian. SPSS 20.0 was used to analysis the data. The findings of this research hope to answer the research questions and reach the research objective and extend the aspect of corporate logo and corporate image into mobile phone service provider in the Malaysian context.. 2018-03-18 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/25377/1/SMMTVPS%202018%20295%20304.pdf Okechukwu, Worlu and Mohd Rashid, Sabrina and Shaari, Nassiriah (2018) Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper. In: SMMTC Postgraduate Symposium 2018, 18-19 March 2018, Universiti Utara Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Okechukwu, Worlu
Mohd Rashid, Sabrina
Shaari, Nassiriah
Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper
description Organizations around the world have extensively focus in creating a favourable corporate logo that will represent their corporate image in the mind of the consumers and maintain competitive advantage. The effect of corporate logo on the corporate image has been given little attention in the marketing literature and has been barely researched in the emerging market. The objective of this study is to investigate on the effect of corporate logo determinants on the corporate image specifically in the Malaysian mobile service provider based on consumer perception. Quantitative method of electronic questionnaire was used to collect the data from the consumers of two mobile phone service providers in the Northern Region of Peninsular Malaysian. SPSS 20.0 was used to analysis the data. The findings of this research hope to answer the research questions and reach the research objective and extend the aspect of corporate logo and corporate image into mobile phone service provider in the Malaysian context..
format Conference or Workshop Item
author Okechukwu, Worlu
Mohd Rashid, Sabrina
Shaari, Nassiriah
author_facet Okechukwu, Worlu
Mohd Rashid, Sabrina
Shaari, Nassiriah
author_sort Okechukwu, Worlu
title Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper
title_short Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper
title_full Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper
title_fullStr Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper
title_full_unstemmed Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper
title_sort investigating the effect of corporate logo determinants on corporate image, based on consumer perception: conceptual paper
publishDate 2018
url http://repo.uum.edu.my/25377/1/SMMTVPS%202018%20295%20304.pdf
http://repo.uum.edu.my/25377/
_version_ 1644284306434031616
score 13.211869

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