Intervening effect of attitude on the relationship between selected determinants and corporate image
Despite the profitable revenue reported by direct selling industry, the corporate image of these companies has been negative and deteriorating.This is partly attributable to the increasing number of pyramid schemes and frauds which had led to the negative attitude of the c...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Association of Computer Science and Information Technology Press (IACSIT Press)
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18297/1/IJTEF%205%206%202014%20497-502.pdf http://repo.uum.edu.my/18297/ http://doi.org/10.7763/IJTEF.2014.V5.422 |
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