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Examining product factors affecting the satisfaction of Smartphone consumers

The smartphone is a fast-growing product in the modern day of electronic industry and has been considered one of the most important devices for most of the consumers due to its diversity of use. The purpose of this study is to identify the factors that affect the satisfaction of consumer after pu...

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Main Authors: Md Saad, Norsafinas, Masnan, Faiz
Format: Article
Language:English
Published: 2016
Subjects:
K Law (General)
Online Access:http://repo.uum.edu.my/24776/1/icis2016.pdf
http://repo.uum.edu.my/24776/
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spelling my.uum.repo.247762018-09-19T08:07:53Z http://repo.uum.edu.my/24776/ Examining product factors affecting the satisfaction of Smartphone consumers Md Saad, Norsafinas Masnan, Faiz K Law (General) The smartphone is a fast-growing product in the modern day of electronic industry and has been considered one of the most important devices for most of the consumers due to its diversity of use. The purpose of this study is to identify the factors that affect the satisfaction of consumer after purchasing the product. This study employs a quantitative method by surveying 382 respondents among the Generation Y in the Northern region of Malaysia. The results of this study indicates that product judgment, product feature, and brand image are correlated significantly with consumer satisfaction. Meanwhile, the most influential element of consumer satisfaction is product judgment. 2016-08-20 Article PeerReviewed application/pdf en http://repo.uum.edu.my/24776/1/icis2016.pdf Md Saad, Norsafinas and Masnan, Faiz (2016) Examining product factors affecting the satisfaction of Smartphone consumers. The 6th International Conference on International Studies (tcis 2076). pp. 152-164.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic K Law (General)
spellingShingle K Law (General)
Md Saad, Norsafinas
Masnan, Faiz
Examining product factors affecting the satisfaction of Smartphone consumers
description The smartphone is a fast-growing product in the modern day of electronic industry and has been considered one of the most important devices for most of the consumers due to its diversity of use. The purpose of this study is to identify the factors that affect the satisfaction of consumer after purchasing the product. This study employs a quantitative method by surveying 382 respondents among the Generation Y in the Northern region of Malaysia. The results of this study indicates that product judgment, product feature, and brand image are correlated significantly with consumer satisfaction. Meanwhile, the most influential element of consumer satisfaction is product judgment.
format Article
author Md Saad, Norsafinas
Masnan, Faiz
author_facet Md Saad, Norsafinas
Masnan, Faiz
author_sort Md Saad, Norsafinas
title Examining product factors affecting the satisfaction of Smartphone consumers
title_short Examining product factors affecting the satisfaction of Smartphone consumers
title_full Examining product factors affecting the satisfaction of Smartphone consumers
title_fullStr Examining product factors affecting the satisfaction of Smartphone consumers
title_full_unstemmed Examining product factors affecting the satisfaction of Smartphone consumers
title_sort examining product factors affecting the satisfaction of smartphone consumers
publishDate 2016
url http://repo.uum.edu.my/24776/1/icis2016.pdf
http://repo.uum.edu.my/24776/
_version_ 1644284138424893440
score 13.211869

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