Examining product factors affecting the satisfaction of Smartphone consumers
The smartphone is a fast-growing product in the modern day of electronic industry and has been considered one of the most important devices for most of the consumers due to its diversity of use. The purpose of this study is to identify the factors that affect the satisfaction of consumer after pu...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24776/1/icis2016.pdf http://repo.uum.edu.my/24776/ |
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| Summary: | The smartphone is a fast-growing product in the modern day of electronic industry
and has been considered one of the most important devices for most of the
consumers due to its diversity of use. The purpose of this study is to identify the
factors that affect the satisfaction of consumer after purchasing the product. This
study employs a quantitative method by surveying 382 respondents among the
Generation Y in the Northern region of Malaysia. The results of this study indicates
that product judgment, product feature, and brand image are correlated significantly
with consumer satisfaction. Meanwhile, the most influential element of consumer
satisfaction is product judgment. |
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