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An analysis of social media adoption and the level of interactions in Malaysian zakat institutions social media sites

The use of social media among organisations in Malaysia is increasing, in line with the enhancement of access to social media.Public institutions develop social media sites to improve customer service quality, build good relationships with customers and improving transparency.State zakat institutio...

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Main Author: SICONSEM, SICONSEM
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/24649/1/SICONSEM%202017%20267%20273.pdf
http://repo.uum.edu.my/24649/
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spelling my.uum.repo.246492018-08-14T08:07:05Z http://repo.uum.edu.my/24649/ An analysis of social media adoption and the level of interactions in Malaysian zakat institutions social media sites SICONSEM, SICONSEM HD28 Management. Industrial Management The use of social media among organisations in Malaysia is increasing, in line with the enhancement of access to social media.Public institutions develop social media sites to improve customer service quality, build good relationships with customers and improving transparency.State zakat institutions are among the most sensitive organizations on the issue of transparency.Many allegations arise from the public that zakat institutions are only good at collecting zakat, but not effective in distributing the fund to the qualified asnaf.Prior to this, zakat institutions were unable to respond effectively to the accusations due to lack of appropriate channel.With the sophistication of social media technology, there are proactive zakat institutions using social media applications to improve transparency in terms of zakat distributions, particularly in responding to the public accusations. However, little research has been done to study social media use by zakat institutions in Malaysia.Thus, this study was conducted to analyse the adoption of social media in Malaysia by zakat institutions and analysing the forms of interactions between social media users and zakat institutions in social media sites. Based on an analysis conducted on Malaysian zakat institution’s social media sites, this research presents insights on the use of social media applications and the level of interactions in Malaysian zakat institutions.The results show a high level of social media adoption among zakat institutions.Almost all Malaysian zakat institutions are currently active in using social media, particularly Facebook.It is also noted found that there are differences between each state in terms of engagement related to post activity and interactions.The result of this study highlighted the level of social media use by zakat institutions in Malaysia as well as explaining the form of interaction between public and zakat institutions in social media sites. 2017-12-04 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/24649/1/SICONSEM%202017%20267%20273.pdf SICONSEM, SICONSEM (2017) An analysis of social media adoption and the level of interactions in Malaysian zakat institutions social media sites. In: Sintok International Conference on Social Science and Management (SICONSEM 2017), 4-5 December 2017, Adya Hotel, Langkawi Island, Kedah, Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
SICONSEM, SICONSEM
An analysis of social media adoption and the level of interactions in Malaysian zakat institutions social media sites
description The use of social media among organisations in Malaysia is increasing, in line with the enhancement of access to social media.Public institutions develop social media sites to improve customer service quality, build good relationships with customers and improving transparency.State zakat institutions are among the most sensitive organizations on the issue of transparency.Many allegations arise from the public that zakat institutions are only good at collecting zakat, but not effective in distributing the fund to the qualified asnaf.Prior to this, zakat institutions were unable to respond effectively to the accusations due to lack of appropriate channel.With the sophistication of social media technology, there are proactive zakat institutions using social media applications to improve transparency in terms of zakat distributions, particularly in responding to the public accusations. However, little research has been done to study social media use by zakat institutions in Malaysia.Thus, this study was conducted to analyse the adoption of social media in Malaysia by zakat institutions and analysing the forms of interactions between social media users and zakat institutions in social media sites. Based on an analysis conducted on Malaysian zakat institution’s social media sites, this research presents insights on the use of social media applications and the level of interactions in Malaysian zakat institutions.The results show a high level of social media adoption among zakat institutions.Almost all Malaysian zakat institutions are currently active in using social media, particularly Facebook.It is also noted found that there are differences between each state in terms of engagement related to post activity and interactions.The result of this study highlighted the level of social media use by zakat institutions in Malaysia as well as explaining the form of interaction between public and zakat institutions in social media sites.
format Conference or Workshop Item
author SICONSEM, SICONSEM
author_facet SICONSEM, SICONSEM
author_sort SICONSEM, SICONSEM
title An analysis of social media adoption and the level of interactions in Malaysian zakat institutions social media sites
title_short An analysis of social media adoption and the level of interactions in Malaysian zakat institutions social media sites
title_full An analysis of social media adoption and the level of interactions in Malaysian zakat institutions social media sites
title_fullStr An analysis of social media adoption and the level of interactions in Malaysian zakat institutions social media sites
title_full_unstemmed An analysis of social media adoption and the level of interactions in Malaysian zakat institutions social media sites
title_sort analysis of social media adoption and the level of interactions in malaysian zakat institutions social media sites
publishDate 2017
url http://repo.uum.edu.my/24649/1/SICONSEM%202017%20267%20273.pdf
http://repo.uum.edu.my/24649/
_version_ 1644284103768408064
score 13.211869

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