Cover Image

Examining strategic improvisation and performance relationship in the SMEs mediating role of entrepreneurial orientation

The aim of this research is to examine the relationship between strategic improvisation and performance of small-medium enterprise (SMEs). The study also seeks to determine the mediating effect of entrepreneurial orientation on the strategic improvisation and performance relationship.Based on the th...

Full description

Saved in:
Bibliographic Details
Main Authors: Mahmood, Rosli, Abu Bakar, Hatimah
Format: Conference or Workshop Item
Published: 2015
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/24589/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.24589
record_format eprints
spelling my.uum.repo.245892018-09-12T03:36:56Z http://repo.uum.edu.my/24589/ Examining strategic improvisation and performance relationship in the SMEs mediating role of entrepreneurial orientation Mahmood, Rosli Abu Bakar, Hatimah HB Economic Theory The aim of this research is to examine the relationship between strategic improvisation and performance of small-medium enterprise (SMEs). The study also seeks to determine the mediating effect of entrepreneurial orientation on the strategic improvisation and performance relationship.Based on the theoretical consideration, a model was proposed to examine these relationships.Quantitative survey method was employed and data were collected from the owner/managers who were randomly selected from a sampling frame of registered SMEs.A total of 368 usable responses were received from a total of 1920 distributed questionnaires, giving a response rate of 19.2 percent.Partial Least Square (PLS)structural equation modelling was used for the data analysis.The findings revealed that significant relationship exists between strategic improvisation and performance, and that entrepreneurial orientation plays a mediating role in the strategic improvisation and performance relationship. 2015-05-27 Conference or Workshop Item NonPeerReviewed Mahmood, Rosli and Abu Bakar, Hatimah (2015) Examining strategic improvisation and performance relationship in the SMEs mediating role of entrepreneurial orientation. In: The 7th International Conference of the Asian Academy of Applied Business (AAAB) 2015, 27-29 May 2015, Guangzhau, China.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
topic HB Economic Theory
spellingShingle HB Economic Theory
Mahmood, Rosli
Abu Bakar, Hatimah
Examining strategic improvisation and performance relationship in the SMEs mediating role of entrepreneurial orientation
description The aim of this research is to examine the relationship between strategic improvisation and performance of small-medium enterprise (SMEs). The study also seeks to determine the mediating effect of entrepreneurial orientation on the strategic improvisation and performance relationship.Based on the theoretical consideration, a model was proposed to examine these relationships.Quantitative survey method was employed and data were collected from the owner/managers who were randomly selected from a sampling frame of registered SMEs.A total of 368 usable responses were received from a total of 1920 distributed questionnaires, giving a response rate of 19.2 percent.Partial Least Square (PLS)structural equation modelling was used for the data analysis.The findings revealed that significant relationship exists between strategic improvisation and performance, and that entrepreneurial orientation plays a mediating role in the strategic improvisation and performance relationship.
format Conference or Workshop Item
author Mahmood, Rosli
Abu Bakar, Hatimah
author_facet Mahmood, Rosli
Abu Bakar, Hatimah
author_sort Mahmood, Rosli
title Examining strategic improvisation and performance relationship in the SMEs mediating role of entrepreneurial orientation
title_short Examining strategic improvisation and performance relationship in the SMEs mediating role of entrepreneurial orientation
title_full Examining strategic improvisation and performance relationship in the SMEs mediating role of entrepreneurial orientation
title_fullStr Examining strategic improvisation and performance relationship in the SMEs mediating role of entrepreneurial orientation
title_full_unstemmed Examining strategic improvisation and performance relationship in the SMEs mediating role of entrepreneurial orientation
title_sort examining strategic improvisation and performance relationship in the smes mediating role of entrepreneurial orientation
publishDate 2015
url http://repo.uum.edu.my/24589/
_version_ 1644284088486461440
score 13.211869

Similar Items