Marketing warhorse

WHAT IS IN THIS BOOK?The attacking strategies observed in today's marketplace.The practices that put the businesses in a tight spot.The practices that big consultants understand, you don't.The real practices that can be learnt only in markets, not at any b-school.The practices that are a b...

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Bibliographic Details
Main Author: Kumar, Pranav
Format: Book
Published: Universiti Utara Malaysia Press 2013
Subjects:
Online Access:http://repo.uum.edu.my/24341/
http://uumpress.com.my/index.php?page=shop.product_details&category_id=81&flypage=eko_fly4.tpl&product_id=392&option=com_virtuemart&Itemid=193
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