Market Research and Target Market Segmentation in City’s External and Internal Environment
Marketing segmentation have to be massive enough to fulfil the financial necessity of the organization and its products. Segmentation can be picked primarily based on demographics, psychographic, behavioural or geographic place. The segmentation has to be reachable by way of promotional means. Custo...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTHM
2020
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/1858/1/Chapter%2009%20Market%20Research%20and%20Target%20Market%20Segmentation.pdf http://eprints.uthm.edu.my/1858/ |
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