A conceptual model: Continuance intention of mobile banking among Malaysian customers
In the research field of mobile banking, attention is focused on customers‟ adoption of mobile banking.However, the expected benefits of a given IT cannot be realized and its implementation cannot be considered successful if its usage is not sustained over the long-term by the users who are expected...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24241/1/p394.pdf http://repo.uum.edu.my/24241/ |
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