Effectiveness of island homestay advertisement
Effectiveness of advertising is one of the business successes where it functions in determining people’s attitude towards advertisement.In the study of island homestay, effectiveness of advertisement was measured to evaluate two mutually exclusive statements to determine which statement is best supp...
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2018
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| Online Access: | http://repo.uum.edu.my/24125/1/IJA%208%202018%20%2079-84.pdf http://repo.uum.edu.my/24125/ http://www.discoveryjournals.org/arts/current_issue/2018/index.htm |
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my.uum.repo.241252018-06-25T00:54:58Z http://repo.uum.edu.my/24125/ Effectiveness of island homestay advertisement Saedon, Muhammad Abdul Malik Abdul Salam, Sobihatun Nur Shaari, Nassiriah QA75 Electronic computers. Computer science Effectiveness of advertising is one of the business successes where it functions in determining people’s attitude towards advertisement.In the study of island homestay, effectiveness of advertisement was measured to evaluate two mutually exclusive statements to determine which statement is best supported by the sample data that obtained from social media users. Before the effectiveness of advertisement measured, four hypotheses were formulated as specific statement of prediction that will be tested.Then, hypothesis testing was conducted to get result of the four hypotheses.The result shows positive relationship where dimension of advertisement content effect and persuasive multimedia significantly influences attitude towards advertised brand, awareness of persuasive intent, attitude towards advertisement and purchase intention. Discovery Publication 2018 Article PeerReviewed application/pdf en http://repo.uum.edu.my/24125/1/IJA%208%202018%20%2079-84.pdf Saedon, Muhammad Abdul Malik and Abdul Salam, Sobihatun Nur and Shaari, Nassiriah (2018) Effectiveness of island homestay advertisement. Indian Journal of Arts, 15. pp. 79-84. ISSN 2320–6659 http://www.discoveryjournals.org/arts/current_issue/2018/index.htm |
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Universiti Utara Malaysia |
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UUM Library |
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Malaysia |
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Universiti Utara Malaysia |
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http://repo.uum.edu.my/ |
| language |
English |
| topic |
QA75 Electronic computers. Computer science |
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QA75 Electronic computers. Computer science Saedon, Muhammad Abdul Malik Abdul Salam, Sobihatun Nur Shaari, Nassiriah Effectiveness of island homestay advertisement |
| description |
Effectiveness of advertising is one of the business successes where it functions in determining people’s attitude towards advertisement.In the study of island homestay, effectiveness of advertisement was measured to evaluate two mutually exclusive statements to determine which statement is best supported by the sample data that obtained from social media users. Before the effectiveness of advertisement measured, four hypotheses were formulated as specific statement of prediction that will be tested.Then, hypothesis testing was conducted to get result of the four hypotheses.The result shows positive relationship where dimension
of advertisement content effect and persuasive multimedia significantly influences attitude towards advertised brand, awareness of persuasive intent, attitude towards advertisement and purchase intention. |
| format |
Article |
| author |
Saedon, Muhammad Abdul Malik Abdul Salam, Sobihatun Nur Shaari, Nassiriah |
| author_facet |
Saedon, Muhammad Abdul Malik Abdul Salam, Sobihatun Nur Shaari, Nassiriah |
| author_sort |
Saedon, Muhammad Abdul Malik |
| title |
Effectiveness of island homestay advertisement |
| title_short |
Effectiveness of island homestay advertisement |
| title_full |
Effectiveness of island homestay advertisement |
| title_fullStr |
Effectiveness of island homestay advertisement |
| title_full_unstemmed |
Effectiveness of island homestay advertisement |
| title_sort |
effectiveness of island homestay advertisement |
| publisher |
Discovery Publication |
| publishDate |
2018 |
| url |
http://repo.uum.edu.my/24125/1/IJA%208%202018%20%2079-84.pdf http://repo.uum.edu.my/24125/ http://www.discoveryjournals.org/arts/current_issue/2018/index.htm |
| _version_ |
1644283971805118464 |
| score |
13.211869 |