Embedding persuasive multimedia content (PMC) into social media advertising (SMA) in persuading social media users
Multimedia content is about the combination of media elements such as text, image, audio, and video in a variety of written forms.It often used to deliver a message of written article, advertisement (ad.), documentary video, and others.In advertising, multimedia content can mix with many multimedia...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Faculty of Computing, Universiti Teknologi Malaysia
2016
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21379/ http://ijidm.org/wp-content/uploads/04-01-06-Embedding-Persuasive-Multimedia-Content-PMC-into-Social-Media-Advertising-SMA-in-Persuading-Social-Media-Users.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|