The importance of logistics competencies towards online shopping behaviour among university students
Online shopping is growing more rapidly and globally. With the development of Internet, the competition between online retailers has progressed into competition between logistics service providers (LSPs).From the fundamental perspective, the online shopping could not be successfully completed withou...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/22620/1/STML%E2%80%93Go%20Green%202016%20365%20376.pdf http://repo.uum.edu.my/22620/ http://stmlportal.net/stmlgogreen2016/pdf/p365.pdf |
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| Summary: | Online shopping is growing more rapidly and globally. With the development of Internet, the competition between online retailers has progressed into competition between logistics service providers (LSPs).From the fundamental perspective, the online shopping could not be successfully completed without LSPs.In fact, the
performance of LSPs can be considered as one of the determinants that influence consumers’ online shopping behaviour.This paper presents the relationship between consumers’ online shopping behaviour and logistics competencies of LSPs in order to covering the shortcomings of previous studies that did not examine specific factors, especially logistics factors that influence online shopping behaviour.In this study, there are three dimensions of logistics competencies which in term of order accuracy, order condition and reverse logistics have been adopted.A sample of 400 respondents has been used and quantitative research is conducted by means of a structured
questionnaire.As a result, the findings indicated that order accuracy is the most important variable in influencing online shopping behaviour.Likewise, other logistics variables such as order condition and reverse logistics are considered relevant to
online shopping behaviour. |
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