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The importance of organisational culture towards direct sellers’ communication competencies

Organisational culture is very influential in the organisation’s efforts to lay the foundations and principles that can be practiced by all organisational members.In the context of direct selling business in Malaysia, artefact is the organisational culture element that has been distinguished as the...

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Main Author: Omar, Nuredayu
Format: Article
Published: American Scientific Publishers 2015
Subjects:
HF Commerce
P Philology. Linguistics
Online Access:http://repo.uum.edu.my/21763/
http://doi.org/10.1166/asl.2015.6066
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id my.uum.repo.21763
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spelling my.uum.repo.217632017-04-20T02:00:49Z http://repo.uum.edu.my/21763/ The importance of organisational culture towards direct sellers’ communication competencies Omar, Nuredayu HF Commerce P Philology. Linguistics Organisational culture is very influential in the organisation’s efforts to lay the foundations and principles that can be practiced by all organisational members.In the context of direct selling business in Malaysia, artefact is the organisational culture element that has been distinguished as the element that can influence the direct sellers’ communication competencies. From observations of 33 direct selling conversations and in-depth interviews of 11 women direct sellers, this study found that trainings and storytelling are the artefact components that shaped the direct sellers communication competencies.The communication competencies that influenced by the organisational artefact are product knowledge, perspective-taking, cultural sensitivity, message delivery skills, and communication style. American Scientific Publishers 2015 Article PeerReviewed Omar, Nuredayu (2015) The importance of organisational culture towards direct sellers’ communication competencies. Advanced Science Letters, 21 (5). pp. 1448-1451. ISSN 1936-6612 http://doi.org/10.1166/asl.2015.6066 doi:10.1166/asl.2015.6066
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
topic HF Commerce
P Philology. Linguistics
spellingShingle HF Commerce
P Philology. Linguistics
Omar, Nuredayu
The importance of organisational culture towards direct sellers’ communication competencies
description Organisational culture is very influential in the organisation’s efforts to lay the foundations and principles that can be practiced by all organisational members.In the context of direct selling business in Malaysia, artefact is the organisational culture element that has been distinguished as the element that can influence the direct sellers’ communication competencies. From observations of 33 direct selling conversations and in-depth interviews of 11 women direct sellers, this study found that trainings and storytelling are the artefact components that shaped the direct sellers communication competencies.The communication competencies that influenced by the organisational artefact are product knowledge, perspective-taking, cultural sensitivity, message delivery skills, and communication style.
format Article
author Omar, Nuredayu
author_facet Omar, Nuredayu
author_sort Omar, Nuredayu
title The importance of organisational culture towards direct sellers’ communication competencies
title_short The importance of organisational culture towards direct sellers’ communication competencies
title_full The importance of organisational culture towards direct sellers’ communication competencies
title_fullStr The importance of organisational culture towards direct sellers’ communication competencies
title_full_unstemmed The importance of organisational culture towards direct sellers’ communication competencies
title_sort importance of organisational culture towards direct sellers’ communication competencies
publisher American Scientific Publishers
publishDate 2015
url http://repo.uum.edu.my/21763/
http://doi.org/10.1166/asl.2015.6066
_version_ 1644283329245085696
score 13.211869

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