The importance of organisational culture towards direct sellers’ communication competencies

Organisational culture is very influential in the organisation’s efforts to lay the foundations and principles that can be practiced by all organisational members.In the context of direct selling business in Malaysia, artefact is the organisational culture element that has been distinguished as the...

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Bibliographic Details
Main Author: Omar, Nuredayu
Format: Article
Published: American Scientific Publishers 2015
Subjects:
Online Access:http://repo.uum.edu.my/21763/
http://doi.org/10.1166/asl.2015.6066
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