Embedding persuasive multimedia content (PMC) into social media advertising (SMA) in persuading social media users
Multimedia content is about the combination of media elements such as text, image, audio, and video in a variety of written forms.It often used to deliver a message of written article, advertisement (ad.), documentary video, and others.In advertising, multimedia content can mix with many multimedia...
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| Main Authors: | , , |
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| Format: | Article |
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Faculty of Computing, Universiti Teknologi Malaysia
2016
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| Online Access: | http://repo.uum.edu.my/21379/ http://ijidm.org/wp-content/uploads/04-01-06-Embedding-Persuasive-Multimedia-Content-PMC-into-Social-Media-Advertising-SMA-in-Persuading-Social-Media-Users.pdf |
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| Summary: | Multimedia content is about the combination of media elements such as text, image, audio, and video in a variety of written forms.It often used to deliver a message of written article, advertisement (ad.), documentary video, and others.In advertising, multimedia content can mix with many multimedia elements in order to make an advertisement to be more attractive and persuasive.Therefore, the use of multimedia content should be empowered with persuasion aspect.This paper will emphasize the embedded persuasive multimedia content (PMC) into an advertising that aims to persuade the social media
users.Using social media as an advertising tool, the persuasive multimedia content will help advertisers or advertisement creators to enhance social media users’ attention towards the advertising content. |
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